TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media Connecting Talent and Brands With Fans Makes Good Content Better By: Jeanine Poggi Published: May 09, 2012 TV programmers are using social platforms to break through the traditional confines of storytelling that limit plots to just the small screen. Patrick Butler ‘Mob Wives’ star Drita D’Avanzo speaks with Kristin Frank, SVP-digital at MTV and VHI, and TV personality Jim Shearer during a panel on leveraging social media to connect talent, fans and brands at Ad Age’s Social Engagement/Social...
read moreWhy producing for multiple platforms is good for storytelling & for business….
FROM MIPBLOG May 11, 2012 Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here’s why! By Nuno Bernardo In 2002, when I was taking a small handmade promo of Sofia’s Diary to broadcasters, mobile operators and portals, I had no idea about the potential of a cross-media property and the way audiences were changing their habits of watching entertainment, especially television. I just knew that I had this little character that had these small...
read moreReimagining Media & Entertainment through Collaborative Innovation
MAY 1, 2012, DOUG COLLINS: Reimagining Media & Entertainment through Collaborative Innovation Established firms in the media & entertainment space struggle to prosper in the Digital Age. New business models, enlivened by technology, erode traditional sources of profit. What possibilities for reimagining the business exist? In this article, innovation architect Doug Collins suggests one avenue to pursue: consider the benefits that come from learning how to convene a community on the critical question by embracing the practice of collaborative innovation. Apply the practice to help...
read moreMusic Peace
This is a fulldome show called MUSIC PEACE that was created by Immersive Experience Producer Brian Quandt and Visual Artist Miles Regis. The piece premiered in the Vortex Dome at THE STATE OF THE ARTS 2011 PRODUCING CHANGE event we hosted at LA Center Studios: Miles
read moreThe New Breed Of Transmedia Companies
Posted on January 26, 2012 by Jane Tappuni One of the things we do at Publishing Technology is help publishers realize the transition from print being based businesses to media businesses. Many book publishers are most of the way there, having made the leap from viewing themselves as businesses who make and sell books, to enterprises who sell and manage intellectual property (IP) or copyright. Publishers’ interest in our systems, which have been designed to be product agnostic, has been growing exponentially as the landscape changes. But what is even more interesting, is observing how...
read moreTupac @ Coachella
DIGITAL Tupac’s Return Resonates for Advertisers Digital Domain Chief Creative Officer Ed Ulbrich on Bringing the Slain Rapper Back to Life for Coachella By: Riley Wilson Published: April 17, 2012 After 16 years of resting in peace, hip-hop icon Tupac Shakur was resurrected at this year’s Coachella Valley Music and Arts Festival with the help of his old friends Dr. Dre and Snoop Dogg — and a bit of magic from effects powerhouse Digital Domain. The two MCs tapped the creative direction of Chief Creative Officer Ed Ulbrich, along with director Philip Atwell of Geronimo...
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