10 Producers Who Will Change Hollywood in 2012
From THE WRAP Even Brian Grazer started with a little movie called “Splash,” starring a then-unknown Tom Hanks. True, that was a Disney movie, but the days when new producers can align with major studios are long gone. Now, to get a project off the ground, it takes workaday jacks-of-all-trades who spend their days scrambling to find projects and the money to finance them. And even when they taste success, they’re still juggling. “When ‘Margin Call’ won an Independent Spirit Award — and I have it on my mantle at home — it felt pretty great,” Neal Dodson, a...
read moreYahoo’s Movieland Games Content for Film Fans
Yahoo’s Movieland games content for film fans Chris Marlowe / May 15, 2012 From Digital Media Wired Film fans can further indulge their passion with Movieland, a marketing and branded content initiative from Yahoo Movies and all four major studios. Designed as though it were a board game, Movieland encourages consumers to log in with Facebook, then explore and interact with customized content sourced from Universal Pictures, Warner Bros. Pictures, Lionsgate and Paramount Pictures. The studio partners have designated their top 35 summer movie releases, each of which represent a stop on the...
read moreTV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media Connecting Talent and Brands With Fans Makes Good Content Better By: Jeanine Poggi Published: May 09, 2012 TV programmers are using social platforms to break through the traditional confines of storytelling that limit plots to just the small screen. Patrick Butler ‘Mob Wives’ star Drita D’Avanzo speaks with Kristin Frank, SVP-digital at MTV and VHI, and TV personality Jim Shearer during a panel on leveraging social media to connect talent, fans and brands at Ad Age’s Social Engagement/Social...
read moreWhy producing for multiple platforms is good for storytelling & for business….
FROM MIPBLOG May 11, 2012 Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here’s why! By Nuno Bernardo In 2002, when I was taking a small handmade promo of Sofia’s Diary to broadcasters, mobile operators and portals, I had no idea about the potential of a cross-media property and the way audiences were changing their habits of watching entertainment, especially television. I just knew that I had this little character that had these small...
read moreArts Initiative: Arts Education is Education Reform
Turnaround Arts Initiative: Arts Education is Education Reform Posted on 03 May 2012 Posted on: May 1, 2012 The President’s Committee on the Arts and Humanities (PCAH) is embarking on the most exciting new arts education initiative yet. Turnaround Arts, created in cooperation with the US Department of Education and the White House Domestic Policy Council, is a public-private partnership designed to transform some of our country’s lowest performing elementary and middle schools using intensive arts curriculums. Turnaround Arts will work in Sarah Jessica Parker, others join Obama arts...
read moreRIDES – A New Transmedia Platform
An overview of RIDES interactive transmedia platform that adds a whole new level to viewing high quality content on your computer or your mobile device or both. And it’s the engine that runs DIRTY WORK and our other shows.
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