Yahoo’s Movieland Games Content for Film Fans
Yahoo’s Movieland games content for film fans Chris Marlowe / May 15, 2012 From Digital Media Wired Film fans can further indulge their passion with Movieland, a marketing and branded content initiative from Yahoo Movies and all four major studios. Designed as though it were a board game, Movieland encourages consumers to log in with Facebook, then explore and interact with customized content sourced from Universal Pictures, Warner Bros. Pictures, Lionsgate and Paramount Pictures. The studio partners have designated their top 35 summer movie releases, each of which represent a stop on the...
read moreGames Beyond Entertainment: Applying Positive Psychology to Games
GAMES BEYOND ENTERTAINMENT: APPLYING POSITIVE PSYCHOLOGY TO GAMES by Dennis Scimeca As found in Gamasutra “Psychology has had a very strange vision of the human condition,” said Dr. Martin Seligman at this week’s Gamasutra-attended Games Beyond Entertainment conference in Boston. “It comes from Schopenhauer and then Freud, and says ‘The best we can do in life, our highest aspiration, should be not to suffer, not to be miserable.'” Seligman, professionally renowned director of Positive Psychology Center at the University of Pennsylvania, challenges...
read moreTV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media
TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media Connecting Talent and Brands With Fans Makes Good Content Better By: Jeanine Poggi Published: May 09, 2012 TV programmers are using social platforms to break through the traditional confines of storytelling that limit plots to just the small screen. Patrick Butler ‘Mob Wives’ star Drita D’Avanzo speaks with Kristin Frank, SVP-digital at MTV and VHI, and TV personality Jim Shearer during a panel on leveraging social media to connect talent, fans and brands at Ad Age’s Social Engagement/Social...
read moreWhy producing for multiple platforms is good for storytelling & for business….
FROM MIPBLOG May 11, 2012 Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business Transmedia IP Beat Girl (photo) is the latest of many to tell its story across several platforms. Here’s why! By Nuno Bernardo In 2002, when I was taking a small handmade promo of Sofia’s Diary to broadcasters, mobile operators and portals, I had no idea about the potential of a cross-media property and the way audiences were changing their habits of watching entertainment, especially television. I just knew that I had this little character that had these small...
read moreReimagining Media & Entertainment through Collaborative Innovation
MAY 1, 2012, DOUG COLLINS: Reimagining Media & Entertainment through Collaborative Innovation Established firms in the media & entertainment space struggle to prosper in the Digital Age. New business models, enlivened by technology, erode traditional sources of profit. What possibilities for reimagining the business exist? In this article, innovation architect Doug Collins suggests one avenue to pursue: consider the benefits that come from learning how to convene a community on the critical question by embracing the practice of collaborative innovation. Apply the practice to help...
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